Generational differences at work

The fact is that the Boomer generation starts work with a very different work ethic and challenges than Generation X, or even later Generation Y, Z and Alpha.

If we know how they work, we can help them to align more easily - but team-builders and travel can help with that too! And we are available to organise those :) 

 

🔹 Boomer generation (1946-1964)

For the boomer generation, work is an identity builder. They were characterised by long-term loyalty, stability and climbing the ladder. Their work ethic was solid, with overtime often seen as a sign of commitment. Hierarchy and experience mattered most in their worldview. Personal relationships and face-to-face communication were important to them. Their goals included financial security and a peaceful retirement. Their style is understated and their appearance is dominated by professionalism. Their thinking has long been dominated by the principle of 'hard work = success

🔹 Generation X (1965-1980)

Generation X is a generation seeking a work-life balance. They have already experienced the uncertainties of the labour market, so their adaptability is strong. They value autonomy and thrive in leadership roles. Professional development is important to them, but not at any price. They often see themselves as a bridge between the digital and analogue worlds. Their world view is more critical, flexible and often pragmatic. They have a sense of purpose and long-term strategic thinking. Their style has a sense of individuality, but there is still a strong sense of classic business dress.

🔹 Generation Y - Millennials (1981-1996)

Millennials are looking for meaning and purpose in their work - not just a paycheck. For them, company culture, flexibility and value-based operations are paramount. They are not afraid to change if they feel they are not progressing or not getting enough feedback. They are digitally minded and comfortable in a world of rapid change. They have an open world view, sensitive to global and societal issues. They seek balance at work, but self-fulfilment is also a priority. They like to look comfortable but stylish - also at work. They have a feedback-oriented, teamwork-first mindset.

🔹 Generation Z (1997-2012)

Generation Z has grown up in the digital space and technology is a natural part of the way they work. They value instant feedback, fast progress and a diverse work environment. They seek autonomy while valuing inspirational leadership and personal development. For them, work is not an end in itself, but a means to a conscious, values-driven life. Their worldview is diverse, inclusive and global. Mental health and the boundaries of work-life are of paramount importance to them. Their style is more relaxed, expressive but demanding. Their thinking is agile, start-up-minded and open to innovation.

🔹 Alfa Generation (2013-)

Although still young, the Alfa generation will be the first to grow up with full AI and automation. For them, the world of work will be characterised by hybrid, decentralised models. They are likely to expect flexibility, the use of digital tools and learning opportunities. Sustainability, ethical technology and inclusiveness will be core values in their worldview. Their way of life will become even more fused with their digital presence. They are expected to redefine the concept of a career - based on multiple stages, platforms or project-based work. Even as children, the means of fashion and self-expression will be shaped in the digital space. Their thinking is likely to become more visual, faster and even more "multitasking" oriented.